When Oracle Steps Down, ShareThis Steps Up

With Oracle’s exit from the advertising business, ShareThis is committed to ensuring a seamless transition for all of our partners and clients. 

ShareThis offers powerful solutions for both behavioral and contextual data targeting, delivering the precision and effectiveness your campaigns need to succeed. 

Did you know? 

ShareThis was a prominent data source in Oracle’s audience segments. Now, you can harness the power of ShareThis data directly with ShareThis Audiences.

With over 1,500 standard segments and custom segment capabilities, there is a ShareThis audience segment ready to fill any gap left by Oracle’s deprecation. And, our audiences are available across all leading DSPs for easy activation. 

We also provide the flexibility to deploy our data wherever you need it.

Reach out today to discuss your strategy and how we can fill any gaps left by Oracle.

the predactiv data platform

The Predactiv Data Platform combines advanced AI with technology to transform data into a strategic advantage. Integrate, unify, and enrich data to deliver actionable insights, improve targeting, and drive measurable growth—all while ensuring privacy and compliance.

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Designed to tackle the complexities of modern data environments, The Predactiv Data Platform adapts to diverse data sources and workflows, delivering precision and actionable insights through advanced AI. We do the heavy lifting, so you don’t have to.  


From enriching datasets to driving targeted campaigns, Predactiv empowers data-driven decisions that deliver measurable outcomes while saving time and resources.

Purpose-Built for Modern Data Challenges

Flexible Data Infrastructure

Work with data from any source and activate it across diverse environments, creating a strong foundation for impactful outcomes.

Actionable Intelligence

Leverage advanced insights to create more precise and relevant interactions, driving meaningful engagement across all channels.

Scalability and Accessibility without Complexity

Simplify data management and activation with AI-powered tools that extract value without the need for complex engineering or data science expertise. Absence of “walled garden” constraints enable the ability to license campaign data for multi-channel targeting and analytics.

Future-Proofed for a Cookieless World

The Predactiv Data Platform is designed with a robust, privacy-first infrastructure that ensures accuracy, adaptability, and long-term performance in a cookieless environment. By leveraging non-cookie identifiers and advanced data unification, you can create cohesive strategies that drive results.

Predactiv's proprietary data is at the heart of

The Predactiv Data Platform

Unlike traditional data solutions, Predactiv delivers a deep understanding of consumers, markets and opportunities, all within a framework of stringent privacy standards and regulatory compliance.  

Our dataset is unique in the industry—we offer global, real time, digital interest and intent at scale, available outside of a “walled garden.” In a transparent, consent-driven environment, we help you to anticipate where your audience will engage next, and meet them there.

Technology Engineered For Data-Driven Success

At the intersection of data and technology lies the key to smarter decision-making. Predactiv seamlessly integrates advanced AI, data science, and cutting-edge technology to unlock the full potential of your data. Discover how our innovations transform unstructured data into actionable insights, empowering intelligent outcomes and driving impactful results.

PREDACTIV DATA

SOURCING

Behavioral/Event data

Sourced from 3MM Global Publishres

Demographic Data

Global Availability

Transaction Data

US only

IDENTITY

HEMs

180M+ for US only

MAIDs
670+ Global

Universal IDs
(ID.5, UID 2.0, Pano ID)

IP Address
435M Global

PROCESSING

GENERATION 1 TRILLION ANNUAL EVENTS

The Predactiv Data Platform is backed by our proprietary data asset, encompassing real-time, global, online behavioral data, demographic, and purchase-based data. With this data as the foundation for our platform technology, you can discover data enrichment opportunities and key insights you can’t get anywhere else.

TECHNOLOGY

Powered by Predactiv AI

Predictive Algorithms

Large Language Models

Generative AI

Embeddings

ONBOARD

Streamline how data enters the platform.

UNIFY

Standardize and connect data for a unified view.

ENRICH

Enhance data utility for advanced insights and precision,

ACTIVATE

Activate enriched data for impactful outcomes.

Automated Processes

Consent Orchestration

Privacy Validation

Identity Graph Syncing

Data Science

Taxonomy Mapping

Our platform simplifies data onboarding and enrichment, unifying diverse data sources within a single environment. Advanced AI and machine learning process billions of data points, transforming them into actionable intelligence.

Privacy First, Confidence Always

Privacy is central to every aspect of Predactiv’s platform. From integration to activation, our solutions adhere to the highest global compliance standards, ensuring data security and trust. Activate data responsibly while achieving measurable growth.

Unlock Value at Every Stage

The Predactiv Data Platform delivers value at every stage of your data journey. From media measurement and actionable insights to data monetization, our use cases showcase how data can drive meaningful outcomes and support your strategic objectives.

Platform

solutions

Analytics & Insights

Analyze users to uncover core characteristics like demographics, digital interests and intent, purchase behaviors, and other key insights that drive more effective targeting.

Contextual Build

& Activation

Leverage The Predactiv Data Platform’s advanced ability to classify URLs, decipher content, and deliver highly accurate, precise contextual audiences tailored to your goals.

Custom Audiences

& Taxonomies

Tap into diverse data signals with the flexibility to craft unique, high-performing audiences, seamlessly activating them through Predactiv’s integrations across the marketing ecosystem.

Ad or Media Exposure Measurement

Understand audience behavior before and after exposure to optimize future strategies and maximize campaign impact.

Enterprise Data Monetization

Predactiv’s cutting-edge data and technology can help you monetize data assets, develop innovative data marketplace solutions, and unlock new revenue streams.

Ready To Experience The Predactiv Data Platform In Action?

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