COMPANY
Predactiv Is Shaping
The Future of Data and Technology
Our team has a long heritage of
advancing the science of data.
In 2007, as ShareThis, we launched the iconic sharing tool—a technological innovation that created a unique, invaluable data asset based on people’s real-time digital behavior.
With this data asset, we empowered media agencies and brands to achieve superior marketing outcomes. We enabled global, real-time targeting, with data that was not confined to a walled garden. This success resulted in an expansion of our data offerings, leading us to enhance our AI capabilities, strengthen our data infrastructure, deepen our integrations across the entire marketing ecosystem, and advance our technology and processes.
Sharing tools represent the beginning of
our story.
A story built on the advancement of data and technology to harness the full value in data. We are dedicated to making data more valuable and technology more attainable, to all types of companies and organizations.
Predactiv is the next chapter.
Today, Predactiv stands at the forefront of data and technology, with its industry-leading platform. We are honoring our past while forging a new path forward. The Predactiv Data Platform empowers all organizations to harness the full potential of their data, in the most privacy-compliant manner, without any heavy lifting.
We combine and refine, transform and enrich, and activate data.
Our unique combination of data and technology results in unmatched solutions for success.
The Predactiv Data Platform
Redefining Possibilities
Leadership
EXECUTIVE TEAM
Board of Directors
Dana Hayes Jr.
Chief Executive Officer
Kurt Abrahamson
Executive Chairman
Joe Apreendi
Founder/General Partner
Reveal Partners
Todd Cullen
Operating Partner
Oak Hill
Blair Garrou
Managing Director
Mercury Fund
John Wyant
Founder
Blue Chip Ventury Company
Investors
Dana Hayes Jr.
Chief Executive Officer
Prior to joining Predactiv, Dana served as Group Vice President of Global Partner Development at Acxiom where he created digital data business unit focused around Large Publishers, Ad Tech Platforms, and Media Agencies. He also served as Chief Revenue Officer at Travora Media as well as SVP at Tribune Interactive. Dana earned his MBA from the University of Chicago, Booth School of Business.
Chad Burns
Chief Financial Officer
Chad has served as the CFO of Predactiv (formerly ShareThis) since 2019. Before Predactiv, Chad was the CFO at software and data company Forensic Logic, and earlier worked at Salesforce and NBCi in operational finance roles. Formerly, he worked in investment banking and M&A consulting at Houlihan Lokey, Duff & Phelps, and KPMG for over sixteen years advising private equity backed and public technology and media companies. He started his career in public accounting at KPMG in the technology practice. Chad earned a B.S. in Accountancy from San Diego State University, an M.B.A. from the University of California, Berkeley, HaaS School of Business, and an M.B.A. from Columbia Business School. He is also a CPA.
Myha Trieu
Chief People Officer
Prior to joining Predactiv, Myha was the HR Executive at Machine Zone, where she led the people function and helped position the company for exponential growth. As Chief People Officer at Predactiv, Myha is responsible for building a high-performing culture and making Predactiv a great place to work through HR strategies and company-wide initiatives.
Michael Gorman
Chief Product Officer
Michael has been an executive in several marketing data and software companies, leading product strategy and business development as well as various marketing services business units. Past employers include Acxiom, McKinsey, and ESPN. He is a graduate of Harvard Business School and University of Chicago.
Huanjin Chen
Chief Technology Officer
Prior to joining Predactiv, Huanjin served as SVP, Engineering at Sysomos, as well as VP, Engineering, at ThreatMetrix and Become.com. He earned his PH.D. at Northeastern University.